Inside Higher Ed
April 01, 2019 Admissions
More than 30 colleges and universities across the country have announced that they will no longer require SAT or ACT scores with their applications for admission. The decision to do so is guided by an effort to increase diversity, as many institutions that have dropped testing requirements have reported gains in minority applications and enrollment, without a decrease in graduation rates. This movement to test optional began with small, liberal arts schools, but is now moving to larger and more competitive schools.
Inside Higher Ed
February 25, 2019 Admissions, Enrollment Management Trends
As racial and ethnic gaps are prevalent in student debt and access to higher education, Senators are looking for ways to address. New America proposed colleges with a preference for alumni children, and/or those that have early-decision programs lose access to federal aid programs. In addition, they proposed requiring universities seeking federal research grants to replace admissions systems with ones in which a lottery plays a prominent role.
Inside Higher Ed
February 11, 2019 Admissions, Research
College Board has released data from the 2018 AP Exam. Just under 750,000 students earned a score of 3 or higher on at least one placement exam, a 5.4 percent raise from 2017. Though the percentage of underrepresented students earning at least one 3 increased at a faster rate than white students, the data released shows continued equity gaps in the program.
Inside Higher Ed
January 31, 2019 Admissions
As recruiting season is in full swing, a new group of students is deciding where to enroll in the fall. From location to school culture, students assess various factors to ensure the school they choose will best meet their needs. This article asks prospective students what they are looking for in a school and how they intend to find it.
Wall Street Journal
January 26, 2019 Admissions, Enrollment Management Trends
Some colleges and universities, in an effort to sort through a growing number of applications, are beginning to track prospective student’s online interactions with the institution via web pages and emails and considering these engagements as a factor in the admissions process. (Subscription required)
The Hechinger Report
January 16, 2019 Admissions, Enrollment Management Trends
As admissions officers in higher education begin to review applications for the Class of 2023, discussions of what it means to admit a highly diverse student body continue. Priorities and consideration for what diversity in admissions has meant in the past and what it will mean in the future remain in question, and pose unique challenges.
EAB
December 29, 2018 Pre-College Outreach, Admissions
This report shares highlights from a recent EAB parent survey, and outlines what aspects of college and college planning are most important to parents. The report also provides comparisons between the importance of different factors to students and parents, and valuable perspectives on how to best engage parent audiences via recruitment marketing.
Inside Higher Ed
December 10, 2018 Admissions
Texas has a policy in place since 1977 that states that any student graduating in the top 10 percent of their public high school graduating class is guaranteed admission into any public college or university in the state. This has been working better than holistic admissions for high-achieving, low-income students. Although it is unlikely that this plan will work across all colleges, it is good to note that it has increased the diversity in Texas public colleges.
Education Dive
December 07, 2018 Admissions
The average tuition increase has fallen since 2014, perhaps because of the competition for students. High school graduation rates are also slowing down, giving colleges a smaller pool of qualified students to recruit from. Tuition and state funding may be lacking, but colleges are looking into raising funds in other ways such as philanthropy and investments.
Inside Higher Ed
October 08, 2018 Admissions
Institutions of higher education need to think strategically regarding their recruitment practices for students who live in rural areas. These areas are often visited by a few universities and colleges, limiting the number of schools a student is aware of. Examining the structure of recruitment for rural students is important in understanding the challenges these students may face in obtaining access to college.