Inside Higher Ed
January 31, 2019 Admissions
As recruiting season is in full swing, a new group of students is deciding where to enroll in the fall. From location to school culture, students assess various factors to ensure the school they choose will best meet their needs. This article asks prospective students what they are looking for in a school and how they intend to find it.
Wall Street Journal
January 26, 2019 Admissions, Enrollment Management Trends
Some colleges and universities, in an effort to sort through a growing number of applications, are beginning to track prospective student’s online interactions with the institution via web pages and emails and considering these engagements as a factor in the admissions process. (Subscription required)
The Hechinger Report
January 16, 2019 Admissions, Enrollment Management Trends
As admissions officers in higher education begin to review applications for the Class of 2023, discussions of what it means to admit a highly diverse student body continue. Priorities and consideration for what diversity in admissions has meant in the past and what it will mean in the future remain in question, and pose unique challenges.
EAB
December 29, 2018 Pre-College Outreach, Admissions
This report shares highlights from a recent EAB parent survey, and outlines what aspects of college and college planning are most important to parents. The report also provides comparisons between the importance of different factors to students and parents, and valuable perspectives on how to best engage parent audiences via recruitment marketing.
Inside Higher Ed
December 10, 2018 Admissions
Texas has a policy in place since 1977 that states that any student graduating in the top 10 percent of their public high school graduating class is guaranteed admission into any public college or university in the state. This has been working better than holistic admissions for high-achieving, low-income students. Although it is unlikely that this plan will work across all colleges, it is good to note that it has increased the diversity in Texas public colleges.
Education Dive
December 07, 2018 Admissions
The average tuition increase has fallen since 2014, perhaps because of the competition for students. High school graduation rates are also slowing down, giving colleges a smaller pool of qualified students to recruit from. Tuition and state funding may be lacking, but colleges are looking into raising funds in other ways such as philanthropy and investments.
Inside Higher Ed
October 08, 2018 Admissions
Institutions of higher education need to think strategically regarding their recruitment practices for students who live in rural areas. These areas are often visited by a few universities and colleges, limiting the number of schools a student is aware of. Examining the structure of recruitment for rural students is important in understanding the challenges these students may face in obtaining access to college.
Inside Higher Ed
September 24, 2018 Admissions, Enrollment Management Trends, Research
A new study that garnered responses from almost 500 admissions leaders found that many institutions are having trouble meeting their enrollment goals on time. Decisions around whether to include the ACT/SAT in the admissions process may influence other schools and their decisions to use the test as a measure of ability. Several admissions leaders also indicated they are concerned about their ability to enroll international students at the same levels as in the past.
U.S. News and World Report
September 10, 2018 Admissions, Enrollment Management Trends, Research, Value and Affordability
U.S. News provides nearly 50 different types of numerical rankings and lists to help prospective students narrow their college search. The four overall rankings – National Universities, Liberal Arts Colleges, Regional Universities, and Regional Colleges are based on factors that indicate academic quality, such as graduation rates and faculty resources.
Education Dive
July 31, 2018 Admissions, Enrollment Management Trends
In an effort to provide greater transparency regarding higher education outcomes, Google is working to provide students with more information about colleges via their search engine. Using data from the College Scorecard and the Integrated Postsecondary Education Data System (IPEDS), Google will provide more information on colleges and universities that reflect the information students are searching for when making their college decision.