EAB
December 29, 2018 Pre-College Outreach, Admissions
This report shares highlights from a recent EAB parent survey, and outlines what aspects of college and college planning are most important to parents. The report also provides comparisons between the importance of different factors to students and parents, and valuable perspectives on how to best engage parent audiences via recruitment marketing.
Inside Higher Ed
December 10, 2018 Admissions
Texas has a policy in place since 1977 that states that any student graduating in the top 10 percent of their public high school graduating class is guaranteed admission into any public college or university in the state. This has been working better than holistic admissions for high-achieving, low-income students. Although it is unlikely that this plan will work across all colleges, it is good to note that it has increased the diversity in Texas public colleges.
Education Dive
December 07, 2018 Admissions
The average tuition increase has fallen since 2014, perhaps because of the competition for students. High school graduation rates are also slowing down, giving colleges a smaller pool of qualified students to recruit from. Tuition and state funding may be lacking, but colleges are looking into raising funds in other ways such as philanthropy and investments.
Inside Higher Ed
October 08, 2018 Admissions
Institutions of higher education need to think strategically regarding their recruitment practices for students who live in rural areas. These areas are often visited by a few universities and colleges, limiting the number of schools a student is aware of. Examining the structure of recruitment for rural students is important in understanding the challenges these students may face in obtaining access to college.
Inside Higher Ed
September 24, 2018 Admissions, Enrollment Management Trends, Research
A new study that garnered responses from almost 500 admissions leaders found that many institutions are having trouble meeting their enrollment goals on time. Decisions around whether to include the ACT/SAT in the admissions process may influence other schools and their decisions to use the test as a measure of ability. Several admissions leaders also indicated they are concerned about their ability to enroll international students at the same levels as in the past.
U.S. News and World Report
September 10, 2018 Admissions, Enrollment Management Trends, Research, Value and Affordability
U.S. News provides nearly 50 different types of numerical rankings and lists to help prospective students narrow their college search. The four overall rankings – National Universities, Liberal Arts Colleges, Regional Universities, and Regional Colleges are based on factors that indicate academic quality, such as graduation rates and faculty resources.
Education Dive
July 31, 2018 Admissions, Enrollment Management Trends
In an effort to provide greater transparency regarding higher education outcomes, Google is working to provide students with more information about colleges via their search engine. Using data from the College Scorecard and the Integrated Postsecondary Education Data System (IPEDS), Google will provide more information on colleges and universities that reflect the information students are searching for when making their college decision.
Inside Higher Ed
June 19, 2018 Admissions, Enrollment Management Trends
To recruit international students who don’t meet the necessary criteria for direct admission, a growing number of American universities are contracting with corporate entities to recruit and manage first-year pathway programs designed to grow the population of full-pay international students. Institutions report mixed experiences with this model.