Higher Ed. Dive
January 04, 2022 Pre-College Outreach, Admissions
Highly personalized methods for enrolling students are expensive and difficult for institutions to scale. Virtual outreach tools like social media and online campus tours are particularly effective. Institutions need to employ a dynamic model for determining enrollment. They should be the ones to choose how many variables to include in the model as they pinpoint student enrollment patterns. Predictive models will help even if the pandemic has upended the traditional factors for forecasting enrollment.
Inside Higher Ed
August 23, 2021 Pre-College Outreach, Value and Affordability
When several colleges stopping charging application fees in 2016, admittance rates increased. The study and experiences of fee-free colleges have prompted more colleges to drop their application fees. Officials say that the idea makes sense from an access and affordability perspective. Colleges are also looking at more steps to appeal to students.
Higher Ed. Dive
August 06, 2021 Pre-College Outreach, Admissions
Over two-thirds of four-year colleges and universities in the U.S. won’t require prospective students to submit an SAT or ACT score for the fall 2022 admission process. K-12 schools are looking at alternative ways to support high-schoolers’ applications, such as helping with writing skills or building online portfolios. Some high schools are also considering opening up schedules so students can enroll in college-level classes early in an effort to gain experience and save money.
Inside Higher Ed
July 26, 2021 Pre-College Outreach, Admissions, Enrollment Management Trends
Campus tours are back, but most of them differ from how they were before. They are smaller and more personalized. Tours frequently require preregistration and sometimes a health assessment. Virtual events still largely remain in place, and Admissions leaders worry about the Delta variant of coronavirus affecting future campus tours.
NPR
July 16, 2020 Pre-College Outreach, Enrollment Management Trends
The cancellation or shift to virtual summer camps organized by colleges and universities will be a financial hurdle for colleges. The cancellation or pivot of these camps not only reduces revenue for the institution, but also the employees that would, in other circumstances, be supplementing their income by supporting summer camps. The status of these camps also limits recruiting efforts.
EAB
December 29, 2018 Pre-College Outreach, Admissions
This report shares highlights from a recent EAB parent survey, and outlines what aspects of college and college planning are most important to parents. The report also provides comparisons between the importance of different factors to students and parents, and valuable perspectives on how to best engage parent audiences via recruitment marketing.
The New York Times
May 30, 2018 Pre-College Outreach, Student Success
First-generation-to-college students are pioneers, but often face additional challenges in navigating higher education. The New York Times asked five first-generation journalism majors to interview other first-generation students at Florida International University, New York Institute of Technology, Ohio State University, Oklahoma State University, and San Francisco State University about their experience.
The Chronicle of Higher Education
May 23, 2018 Pre-College Outreach, Research
“The Condition of Education”, an annual report from the U.S. Department of Education covers the education life cycle from child-care expenses to employment outcomes. The report is designed to help policymakers and the public monitor educational progress. Among other interesting findings, it provides examples of the ways in which the higher-education landscape differs from popular perceptions of it. (Subscription required, but view the full report HERE)