College students often underestimate the cost of attending college. Only about 27% of students claim to fully understand the expenses and costs associated with tuition, housing, and other fees. Students share that these costs and other unanticipated costs could impact their active enrollment at collegiate institutions. Although institutions can often offer emergency aid and other financial support to students, many are unaware of these resources. The survey in this article highlights the current disconnect between available institutional support efforts and student knowledge and awareness. Cost transparency and improved communication efforts can assist with student retention related to financial matters.