Hundreds of thousands of students who graduated from high school last spring veered off the path to higher education, diverted by the pandemic; the lowest enrollment in 20 years. Identifying and contacting those students to persuade them to enroll can be difficult: some have moved, some lost access to their high schools email networks, and some are employed full-time and do not want to give up their income. The longer they are away from formal education, the harder it could be to ultimately enroll them.
