Campus tours, specifically in-person at smaller campuses, are important as a strong predictor of student enrollment at the institution. Some institutions have found ways to improve their tours, such as adding scenic trips at the start, one-to-one tours, covering transportation costs and providing transportation for students, or offering fee waivers or scholarships to those who visit campus. Other methods of improving campus visits have included adding or renovating welcome centers and improving the campus landscape. With campus tours remaining an important element in the enrollment process, investment in them is evident across institutions.
