Attracting Students Amid the Coronavirus

As the Coronavirus continues to cause shifts and changes to the admissions cycle for colleges and universities, schools are adjusting policies and procedures to attract and support incoming students. Schools are exploring test-optional application options for the fall 2021 class, as SAT and ACT exams have been cancelled. Extending deposit deadlines, providing virtual tours, and offering access to live chats are a few strategies being implemented for the fall 2020 class.