Due to a decline in births from the 2008 recession, a demographic cliff (an anticipated 15% drop in freshman prospects) is anticipated to reach higher education institutions in 2025. Another large drop in births in 2020 due to the COVID-19 pandemic will reach colleges in 2037. These demographic changes, paired with mounting factors that dissuade prospective students from investing in traditional degrees will require post-secondary institutions to be innovative and shift service delivery.