In a recent Twitter poll run by USA Today, 45% of 41,025 participants claimed cost is their primary consideration when choosing a college or university. Cost consciousness, however, is not the same as being able to afford the price of school. Another Twitter poll concluded that while 42% of future enrollees’ families were planning to use income and savings to fund their child’s education, the remainder planned to rely on a mix of loans, scholarships, and credit cards to cover costs.